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Our Story
A Rental Revolution

We, Emily and Jo, both live in SW London and met when our children were at prep school.  Between us, we have 7 children, 4 of whom are boys.  On various occasions over the years, our boys have had to wear Black Tie to school or family functions and each time, they had grown out of the latest one in the cupboard.  Not only was this a financial conundrum, but logistically and environmentally too, as there didn’t seem to be any companies that rented at a sensible price to smaller boys.  


With this in mind, in 2018, we set up The Dress Code, a rental revolution for teenagers (and adults) who all grow at different rates but need to look the part for that special occasion, be it a school dinner, prom, sporting event or family party.


As parents, we are aware of the hassles that these events can present and therefore we try to be as flexible as possible to help deliver the service that our clients require. 

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